The name "Mason" is deterred in different forms all over the world. Mason is a new footwear and accessories brand founded in 2011. The name is a reference to masonic ideology, meaning being in a circle rich with productive individuals, who may not be in the same field, but all strive to achieve success. A small circle of friends forming a creative collective. We wanted to take "High-price" out of luxury products and go back to making remarkable and stylish design products by using elegant fabrics that are chic and affordable. On the one hand we obviously strive for quality and durability, but on the other, we will give our consumer the same feeling as when they buy a high-end luxury product. Masongarments product can easily be separated from other brands because each shoe or accessory we make are "dead stock", which means that all of our products are released in limited quantity.
Throughout the years I have collected dozens of shoes and worked in a sneaker boutique, meanwhile developing many different interests and ideas. While growing up in Europe in the 90's and seeing my elder brother and my mother wearing high-end garments, that is when i first started interacting with upscale brands. At the age of 16 I bought my first high-end sneakers, and that indescribable feeling that I felt when I first wore them to school was incredible, but at the same time worrying, because I wasn't able to purchase anything similar for the next couple of months. So I set out to prevent this common luxurious problem and i came up with the following concept:
The concept that we had in mind was simple "High status for lower prices." Why? Because we felt that high-end fashion brands only catered to some people with a certain lifestyle. In current economic turmoil, affordability is one's strongest asset. Combine that with a strong sense for the aesthetic and a perfectionist attitude, a winning formula is born. This is how we started out: to us, a lifestyle brand means developing products that reflect our own style and personal interests. We call ourselves an "affordable luxury" brand because of the way we design our products. From the fabrics and color, to the lining, stitching and the details, we want to have products that are of excellent quality as well as affordable, with its own timeless identity. As results we will guarantee you will be envied by many, the trendsetter of your click and a fashion icon amongst your peers.